Kelley Cours Anderson, Ph.D.

Assistant Professor of Marketing, College of Charleston

Dr. Kelley Cours Anderson is an Assistant Professor of Marketing for the Department of Management and Marketing at College of Charleston. Dr. Anderson earned her Ph.D. from Texas Tech University and was previously a visiting scholar at York University. She received her M.S. and B.S. at the University of North Texas.

Her scholarship focuses on how emerging digital media technology impacts the way we consume and build markets and is informed and motivated by 15 years of industry experience leading CRM and consumer insights teams. Before returning to academia, Dr. Anderson worked for companies such as Walmart, Golfsmith, and Stage Stores. She is passionate about bringing her industry experience into the classroom in courses including Social Media Marketing, Advertising/IMC, Digital Marketing, and Marketing Concepts. While teaching at Texas Tech University, she received the Helen DeVitt Jones Excellence in Graduate Teaching Award (2021) and the Jerry S. Rawls Excellence in Undergraduate Teaching Award (2021).

Dr. Anderson’s research reveals the benefits and consequences of technology-enabled actor-networks. Studying consumer experiences and emerging technology, such as AI-enabled platforms, virtual reality, and social media, Dr. Anderson’s research program inspires several research projects. She enjoys collaborating with small businesses and technology firms to develop cutting-edge insights, and her working papers have been honored with several awards. These include the Jim McAlexander award (2022, Consumer Culture Theory Conference), the Future Trends in Consumer Behavior Track Best Paper (2022, AMA-Winter Conference), the Jane K. Fenyo Best Student Paper Award (2020, Association of Marketing Science Conference), the Sharon Beatty Best Paper in Services Marketing Award (2020 Society for Marketing Advances Conference), and the Franco Nicosia Competitive Paper Award (2019 Association for Consumer Research Conference).